Focus: The Future of Your Company Depends On It - used al ries English Books•Nonfiction Focus: The Future of Your Company Depends On It
Jerusalem Epistles•Lost Connections•Developing a hospitality mindset•Bad Blood: Secrets and Lies in a Silicon Valley Startup•Ariana•Leadership•Stillness is the key•The Myth of Normal•Scattered Minds•Just kids•The 48 laws of power (pocket)•The Personal MBA
World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.