Focus: The Future of Your Company Depends On It - used al ries English Books•Nonfiction Focus: The Future of Your Company Depends On It

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Focus: The Future of Your Company Depends On It - used

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World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.

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