Focus: The Future of Your Company Depends On It - used al ries English Books•Nonfiction Focus: The Future of Your Company Depends On It
The 48 laws of power (pocket)•The Personal MBA•The Code Breaker•Good to Great: Why Some Companies Make the Leap and Others Don't•Talking to Strangers : What We Should Know About the People We Don’t Know•Zero To One•The Diary of a CEO : The 33 Laws of Business and Life•How AI Thinks : How we built it, how it can help us, and how we can control it•The Psychology of Money•Shoe Dog : A Memoir by the Creator of NIKE•Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity•The Last Lecture: Lessons in Living
World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.